Why is Cartier more expensive than Tiffany?

https://www.quora.com/Why-is-Cartier-more-expensive-than-Tiffany


Many people ask why Cartier is more expensive than tiffany's? In fact, in short: Cartier's positioning is more expensive than tiffany's, just as hermes's positioning is more expensive than LV's. But there are plenty of places to exploit. Such as the famous "despite official will not admit, but today, there are still two Cartier: such as Cartier store money can buy, and has been in high cold always in tsundere Cartier. The latter one, by contrast, supports the tone of the whole brand.
In fact, there is a problem, because most products of top jewelry brands can be divided into four sections, ranging from low to high, respectively:
Costume jewelry, fashion jewelry — fine jewelry—- luxury jewelry—-- High-end Customize luxury jewelry
CostumeJewelry or fashion jewelry, the name of righteousness, is used to match clothes, used for everyday wear, commonly used inlaid precious metals, a very ordinary ordinary semi-precious stones jewelry, in particular, the introductoryparagraph, including "store money could buy Cartier", including common third ring ring, LOVE bracelet, ParisNouvelleVague most.
Van cleef yabao's four-leaf clover, bulgari's titanium, tiffany's silver, T series, chanel's black and white pearls and so on. They all sell for under $2,000. In short, this kind of jewelry has no big stones on it.
FineJewelry, a boutique jewelry company, will be fitted with the more expensive four gemstones, but the stones are smaller and the design is no longer a big-ticket item, and even in stores, there is often no spot.
Their representatives include Cartier's orchid entry, Tiffany's Keys collection of high-end products and so on. The price will be relatively higher, between $2,000 and $30,000. Suitable for daily wear and a little grand occasion.
Both brands are good enough. In fact, Tiffany was 10 years older than Cartier. However, the T family started as a stationer and silverware manufacturer, and it was not until 1853 that they became jewelers. Cartier was a jewelry workshop before it was created.

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